New Year, New Look!
After a decade with the same branding, WRTA is excited to launch a comprehensive rebranding initiative. This project aims to modernize our visual identity, enhance the rider experience, and reflect the unique spirit of the communities we serve. Our goal is to create a brand that is more recognizable, accessible, and a true representation of our community pride. The rebranding will unfold in four phases, with input and feedback from riders, stakeholders, and the public guiding the way.
Our Four-Phase Rebranding Approach
Phase 1: Kick-off & Visual Preference Survey
The first phase focuses on gathering insights from our community to ensure that the new brand resonates with the people we serve.
Key Steps:
Survey Development
A survey will be created to understand the aesthetic preferences of riders, stakeholders, and local residents. Your feedback will help shape the design elements of the new brand.
Data Analysis & Integration
Survey results will be analyzed, and key findings will be incorporated into the brand’s development.
We Want Your Input! Stay tuned for the survey link and share your thoughts with us to help create a design that reflects the heart of our communities.
Phase 2: Logo & Brand Development
In this phase, we’ll move forward with creating a new logo and visual identity that aligns with the values and aspirations of our riders. The fleet will be the primary canvas for the new brand, allowing us to design patterns and graphics that reflect local community attributes.
Key Steps:
Fleet & Logo Development
We will simultaneously develop the fleet design and the new logo. These two elements will influence and inspire each other, ensuring a cohesive and unified brand identity.
Design Concepts
Studio Six will present three logo options and three fleet design concepts, each with unique ideas reflecting the diversity of the region.
Phase 3: Marketing Plan & Community Outreach
The marketing plan will play a crucial role in introducing the new brand to the community, ensuring it is both visible and accessible to all. This phase focuses on developing a comprehensive communication strategy.
Key Steps:
Targeted Marketing Campaign
We will develop an ongoing advertising campaign that reaches a broad audience through a mix of traditional and digital channels—print, radio, and social media.
Inclusive Communication
Recognizing the diversity of our riders, the campaign will be multilingual, including Spanish and other translations, to ensure that everyone in our service area is informed and engaged.
Phase 4: On-Call Services & Future Marketing Initiatives
While this phase marks the official roll-out of the new brand, Studio Six will continue to be available for any future marketing or branding needs.
Ongoing Support with On-Call Services
Studio Six will provide continued support for future branding and marketing efforts, ensuring that the WRTA’s visual identity evolves and stays fresh over time.
The WRTA’s rebranding project is not just about a new logo or updated vehicles—it’s about making sure our brand resonates with the people we serve. We’re committed to creating a brand that is not only modern and professional but also deeply connected to our communities.
Stay informed, get involved, and help us create a brand that represents our region’s diversity and spirit!